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Showing posts from December, 2023

10 Must-Follow Facebook Trends to Increase Brand Awareness

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In this digital era, if you ask someone, “Where should I start my business?” The most common answer you're likely to receive is online. However, with vast options available in the online realm, making a decision can be confusing. With Facebook hitting a new milestone of 2 billion daily users, it has already claimed its spot as one of the best platforms for building brand awareness, establishing trust, and targeting the desired audience. However, it's essential to know that Facebook operates on a specific algorithm, and there are certain Facebook Trends that have received wide acceptance upon witnessing love poured in from the audience. If you wish for your brand to receive the same level of acceptance and love from Facebook users, here are 10 must-follow Facebook Trends that would encourage them to add your brand to their favorites. Join us as we delve into BOTLIE’s in-depth research guide to navigate these trends effectively! The 10 Facebook Trends to Increase Brand Awarenes

5 Key Differences Between Digital Marketing and Traditional Marketing

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Have you ever noticed that when buying a new smartphone, we explore numerous e-commerce websites and shops, meticulously analyzing features, reviews, and budget considerations before making a purchase? Yet, when it comes to business, particularly in the realm of marketing—an integral pillar for every enterprise—we often play it safe, opting for strategies based on others' advice. However, it's crucial to consider whether this practice places our business at risk in today’s fiercely competitive landscape. Thus, to assist you in navigating this decision-making process, we present BOTLIE’s insightful research analysis on digital marketing and traditional marketing —the two pivotal layers of today’s marketing world. Traditional marketing has stood the test of time, while  online marketing has gained popularity in recent years due to its unwavering contributions to business. Let's delve deeper into this topic to empower you to make the best decisions for your business. What is